Article Writing Tips – 4 Things Every Article Must Have To Be Effective

| February 21, 2011 | 6 Comments

Article Writing Tips imageArticles have become a tremendous online marketing tool to drive an unlimited amount of free traffic to your website, and employing some effective article writing tips will dramatically increase your level of success in your article marketing efforts!

There are many marketers who have enjoyed the benefits that articles can provide their business.  However, it is only those marketers who utilize effective article writing tips and techniques who enjoy these benefits!

Learning some article writing tips is not only instrumental in driving traffic, but is a factor in giving sites higher rankings in the search engine result pages.

However, writing articles and employing these article writing tips does come with a learning curve, and there are certain requirements that must be met for your articles to be effective.  Without these article writing tips, your article marketing efforts will turn out to be extremely frustrating!

There are 4 things that all articles must have to be effective:

Article Writing Tip #1

Article Writing image1. Keywords and Keyword Phrases:

Keywords and keyword phrases are what you would type into your favorite search engine when you are researching a particular topic, product, or service.  It is up to you to compile a list of keywords or phrases that relate to your business.

Find out what it is exactly that people are searching for in relation to your products or services, and create an article that focuses on that keyword.  A word of advice:  Do not try to focus on multiple keywords in a single article.  For example, if you have compiled a list of 5 keywords that relate to your business, write 5 articles.

Tip #2

2. Keyword Density:

Now that you know the keywords and keyword phrases that relate to your business, you must use them effectively.  An article must have a good keyword density for the search engines to ‘feel’ its presence.

Keyword density is the number of times a keyword or keyword phrase is used in an article, and this number varies depending upon the number of words that are in your keyword phrase, versus the number of words that are in your article.

In a perfect world, an article should have at least 10%-15% keyword density in its content to be ranked high in the search engines.  However, some article directories will put limitations on this.

Many directories will only allow keyword density of 2%-4%.  If you exceed that, the article directory with not accept your article.  Here is a good rule of thumb.  Include your keyword or keyword phrase one time for every 100 words of your article.

Tip #3

3. Good Article Content:

While keywords and keyword density are vital for an article’s success, you can not over-saturate your article with keywords.  Your article must still be entertaining, and provide good quality information to help the needs of your reader.  Include as many figures, facts, and statistics as possible.  A professional and well-written article that provides education and value to your readers will boost your reputation as an expert in your chosen field or niche.

Tip #4

4. Linking Articles

This may sound a bit obvious, but if you are going to take the time to write an article, don’t forget to include a link that will direct your readers to your website.  You would be amazed how many people forget to do this.

Article Directories will provide you with what is called a ‘resource box’, and this is where you can include your link to your website.  If your reader has found value in your article, they will be more inclined to click on your link and visit your website.

These are the 4 elements that all articles need to be effective.  These article writing tips will not only help you to achieve higher rankings in the search engines, but will ensure that you are drafting a professional and well-written article for your readers to enjoy.

Category: Article Marketing Tips

About the Author ()

Dave Fennell is the founder and editor of Marketing Methods Online and BloggerGo. Learn more about him here. You can also connect with him on Facebook, Twitter, and Google+
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