Boresha Review – Scam Or Legitimate MLM Business?

| August 24, 2011 | 2 Comments

Boresha Review imageWelcome to my Boresha Review!

Boresha International is a Multi-Level Marketing (MLM) company who is participating in two of the largest industries in the world; the coffee industry, as well as the co-operative marketing industry.

In this Boresha Review, I will be examining this company, their products, and more importantly, the MLM Business opportunity that they offer as a Boresha Marketing Consultant.

Is Boresha a scam, pyramid scheme, or is this a legitimate MLM Business?  This question will be the focus in my Boresha Review!

Company Details & Background

Boresha Logo imageHeadquartered in Concord, California, and founded by George Najjar and Michael C. Babcock, Boresha International is in the business of offering the second most traded commodity in the world, falling right behind oil.  This commodity as we all know is coffee.

Popular Products

Boresha coffee products feature organic coffee beans that are 100% Arabica, and grown in the high mountain regions of Ethiopia and Uganda.

Boresha advertises that their beans are naturally grown without the use of artificial fertilizers, pesticides, and other harmful chemicals.

Boresha offers their coffee products through a co-operative marketing business model.  In this case, referred to as Network Marketing.

Through this business model, Boresha’s success as a whole is dependent upon their growing number of Consultant’s ability to utilize word-of-mouth practises to refer their products, as well as their opportunity to others.

MLM Business – How it all works…

Boresha Review - Products imageThe cost to become a Boresha Marketing Consultant is a Membership Registration fee of $99.

Next, you will be encouraged to submit your initial order.  Your initial order will range in price from the minimum of $79, on up to $469.85.

Food for thought…

Now, before you automatically opt for the less expensive option, I would encourage you to find out if doing so will limit your earning potential within the Boresha Compensation Plan.

In most cases in this MLM industry, when several product packs are offered to satisfy an initial product purchase requirement, the higher priced options are required to maximize your commission and bonus opportunities within that company’s compensation plan.

I was unable to determine if this is indeed the case with regards to Boresha, so you’ll want to learn more from the Consultant who has introduced you to this opportunity.

Next, while you are going through the enrollment process, you will be prompted to sign up for their Distributor Web Service.  This will provide you with your replicated website and online business building tools and reporting.  This will include a subscription payment of $19.95 per month.  This service is optional, but will be highly encouraged.

To maintain your Active Status and remain qualified for commissions and bonuses, you will be required to maintain 50 Personal Volume (PV) every 5 weeks.  This will require a purchase of at least $79 in products in a rolling 5 week period.

To accomplish this, you will be highly encouraged to enroll into their monthly Autoship program, where you will be shipped and billed for products on a monthly basis.

However, unless you are purchasing products equivalent to 175 PV on their monthly Autoship, your earning potential will be limited.  175 PV is equivalent to $299 per month.

Lastly, Boresha requires a renewal fee of $49.95 per year.

These are the basic costs associated with joining and maintaining your Boresha business!

Marketing Consultant Training & Support

Boresha Review - Consultant Training imageBoresha advertises in many places on their website how they distribute products through the means of co-operative marketing.

According to the training that Boresha will provide, the concept behind building your business will based upon personal relationships and making referrals through a word-of-mouth marketing campaign.

In the same manner that you would recommend your favorite restaurant or a movie to your close network of friends and family members, Boresha will train and encourage you to build your business using these same methods.

You will simply ask your friends and family members to try their amazing coffee beverages, in the hopes that they will ultimately become customers, and spread the word to others.  As this word spreads, your referral marketing system will explode.  This is the idea anyway!

You will then recruit and enroll those within your Warm Market who express an interest in the business opportunity to become a Consultant in your downline.

In a nutshell, this will be the basis of your new Marketing Consultant training and support.

Boresha Review Conclusion

In my opinion, Boresha does offer a legitimate MLM Business opportunity for coffee lovers who wish to build a business around the products that Boresha offers.  This should not be confused as being a scam or pyramid scheme!

However, it is important to consider the challenges associated with building a business that is dependent upon friends and family members to purchase products and sign up as Consultants in your organization.

You see, building a profitable and long-term Boresha business is going to require hundreds, if not thousands of customers and Consultants who are duplicating your efforts.

We as individuals simply do not possess a large enough list of personal contacts to grow and sustain a business of this nature.  Eventually, your list of friends and family members will dry up.

When this occurs, you will be left to research and develop another way to market and grow your business.  Unfortunately, this will fall outside the training and support that Boresha provides.

With that being said, if you possess the ability to truly market this business, and will not be limited to your network of friends, family, neighbors, acquaintances, and associates, I believe that Boresha offers a solid opportunity.

Next, learn the exact details of how you would be compensated as a Marketing Consultant as my Boresha Review continues with their Compensation Plan!

This concludes my Boresha Review.  If you have found this review to be helpful, or if you have anything to add, please provide your feedback below.

Category: MLM Company Reviews

About the Author ()

Dave Fennell is the founder and editor of Marketing Methods Online and BloggerGo. Learn more about him here. You can also connect with him on Facebook, Twitter, and Google+
  1. Dave Fennell says:

    Dave Fennell wrote this Boresha Review for those who are researching the Boresha International Business Opportunity. I would love your feedback. If you have any experiences with this company, whether good or bad, please share them here to assist others in their research efforts.

    I greatly appreciate your feedback and expertise, and others will too!

    To Your Success,

    Dave Fennell

  2. elizabeth says:

    I’d like to know how to obtain the boresha membership

Leave a Reply