Healthy Coffee Review – Scam Or Legitimate MLM Business?

| September 8, 2011 | 2 Comments

Healthy Coffee Review imageWelcome to my Healthy Coffee Review!

Healthy Coffee is a Multi-Level Marketing (MLM) company with a vision to bring health to the world’s largest and most popular drink…coffee, and to be recognized globally as The World’s Healthy Coffee Company®!

In this Healthy Coffee Review, I will be examining this company, and providing an overview of the products that they offer.  However, my focus in this Healthy Coffee Review will be on the MLM Business opportunity that they offer as a Healthy Coffee Independent Distributor (ID).

Is Healthy Coffee a scam, pyramid scheme, or do they offer a legitimate MLM Business opportunity.  This is my unbiased Healthy Coffee Review.

Company Details & History

Healthy Coffee Logo imageFounded in 2007, and headquartered in Newport Beach, California, Healthy Coffee USA is the marketing subsidiary of Healthy Coffee International, Inc., a publicly traded company on the NASDAQ (OTC: HCEI.PK).

Healthy Coffee advertises that their products are formulated to combine the health benefits of Ginseng, Reishi Mushroom, and other high-quality ingredients with the world’s finest coffee beans to produce a line of delicious and healthy instant gourmet coffee beverages.

Popular Products

Many of the products that you can expect to see from Healthy Coffee include:

  • EnerGi Black Healthy Coffee
  • EnerGi Chai Healthy Milk Tea
  • EnerGi Blend Healthy Coffee
  • EnerGi Blast Healthy Energy Drink

To expand their product line, two more products will be added very soon.  These include:

  • EnerGi Choco Healthy Chocolate
  • EnerGi Mocha Healthy Coffee

Healthy Coffee markets and distributes these products through their growing number of Independent Distributors (ID), representing the MLM Business opportunity that provides the potential to build a profitable home business while sharing these products with others.

MLM Business – How the business works…

Healthy Coffee Review - MLM Business imageHealthy Coffee advertises that signing up as an Independent Distributor is free if you subscribe to their Healthy Coffee Back Office System (HCBOS).

The HCBOS will provide you with a replicated website, online retail store, as well as sales and recruiting tools.  This HCBOS subscription is free for the first 30 days, but then will cost $29.99 per year.

Next, you will need to become an Active Distributor.  This can be achieved in one of three ways:

1. Enroll into their $25 monthly Autoship.

This Autoship will automatically ship products to your home every month, and bill your credit card accordingly.

2. Purchase a minimum of $25 worth of products every month.

3. Enroll Retail Customers or Preferred Customers who purchase a minimum of $25 per month.

Your enrollment into their $25 monthly Autoship program will be the recommended method to ensure that you never lose your active status and qualification for earnings.

As Distributors advance in rank, this monthly purchase requirement will increase.

The fine print…

Now, here’s the catch!  While Healthy Coffee offers a free business opportunity, Distributors who join for free without placing a product purchase will not be qualified to participate in the Healthy Coffee Compensation Plan.

To qualify for commissions and bonuses within their pay plan, you will be required to purchase a product pack.  There are four options available:

  • Starter Pak – $199
  • Biz Pak – $499
  • Pro Pak – $999
  • RVP Pak – $1,499

*Includes $499 worth of products & a Vending Machine

Each product pack above will provide you with the required HCBOS subscription for free for the first year.

It is important to note that unless you purchase the Pro Pak for $999, your earning potential within the Healthy Coffee Compensation Plan will be limited.

Compensation Plan – How the money is made…

Active Distributors will potentially earn from 10 revenue streams as they achieve sales, and begin to build a large organization of downline Distributors.  Again, purchasing the Pro Pak will be required to qualify for the maximum commissions and bonuses within their pay plan.

I will limit the details of their compensation plan to this, and at the bottom of this Healthy Coffee Review, you will find a link that will provide you with the exact details regarding how the Healthy Coffee Compensation Plan rewards their Distributors.

Distributor Training & Support

Healthy Coffee Review - Products imageLike the majority of other MLM companies, Healthy Coffee trains their Distributors to utilize traditional methods of Network Marketing and Word-of-Mouth practises.

To begin growing your business, you will be trained to approach your warm list of friends, family members, acquaintances, neighbors, co-workers, and anyone else who you feel would benefit from their products and/or business opportunity.

These forms of marketing or commonly referred to as Warm Marketing!

As you contact your warm market, you will simply ask them to try a healthier and more delicious coffee beverage.  You will recruit those who express an interest in your business opportunity as a Distributor on your team.

As you begin to build an organization of downline Distributors, you will train your team members to utilize these same Warm Marketing techniques as they are building their individual businesses.

These techniques will be the basis of your training as a new Healthy Coffee Distributor!

Healthy Coffee Review Conclusion

In my opinion, Healthy Coffee is a legitimate MLM Business opportunity, and should not be considered to be a scam or pyramid scheme.

My only reservation is in regards to their new Distributor training, as I do not agree that Warm Marketing methods are the most effective way to build a home business in today’s modern world.  However, this is not exclusive to Healthy Coffee, as I express this same opinion in all of my MLM company reviews.

Depending on your goals, building a successful Healthy Coffee business is going to require a combination of hundreds, if not thousands of Distributors and customers alike.

The average individual simply does not possess a large enough list of contacts to build and sustain a business of this nature.

Eventually, your warm list will dry up, and you’ll be left to learn and implement a new and perhaps more effective way to generate leads for your business!  When you reach this point, you’ll be on your own, as this will fall outside of the training and support that Healthy Coffee can provide.

For those who possess the ability to utilize more modern marketing techniques, I believe that Healthy Coffee offers a solid opportunity.

For those who will be limited to their friends and loved ones to build their business, you will find this opportunity to be much more difficult than what you were sold on!

Next, learn the exact details of how Distributors can earn within my Healthy Coffee Review of their Compensation Plan!

This concludes my Healthy Coffee Review!  If you have found this review to be helpful, or if you have anything to add, please provide your feedback below!

Category: MLM Company Reviews

About the Author ()

Dave Fennell is the founder and editor of Marketing Methods Online and BloggerGo. Learn more about him here. You can also connect with him on Facebook, Twitter, and Google+
  1. Dave Fennell says:

    Dave Fennell wrote this Healthy Coffee Review for those who are researching the Healthy Coffee USA Business Opportunity. I would love your feedback. If you have any experiences with this company, whether good or bad, please share them here to assist others in their research efforts.

    I greatly appreciate your feedback and expertise, and others will too!

    To Your Success,

    Dave Fennell

  2. Carrieann says:

    Extremely helpful article, please write more.

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