Using Social Media to Promote Your Blog

| June 29, 2011 | 2 Comments

Using Social Media imageThere are many bloggers who rely solely on the search engines to attract visitors, and are not concerned with using social media to promote their blogs and attract visitors.

Search engines like Google, Yahoo, and Bing use special tools to rank your website for particular keywords that you have optimized for in your blog content.

Although many blogs have successfully ranked in the search engines, many have not.

That is why it is not recommended to rely only on the search engines to attract visitors.  This is where the benefits of using social media to promote your blog begin to shine!

Using Social Media

Social Media Logo imageWhy would you want to promote your blog?  Well, you would be crazy not too!  The whole purpose of creating a blog is to attract visitors right?  Did you know that you can make money from your blog if you can attract a high amount of daily visitors?

That’s right!  You can sign up for affiliate programs, or use programs like Google Adsense, or even charge other businesses to post their links on your blog.  If you are using your blog to make money online, then you definitely want to promote it.

An effective way to promote your blog is by using social media accounts like Facebook, Twitter, LinkedIn, etc.

You are already using social media accounts for your online social activities,  why not use them to promote your blog?  If your blog is not ranking in the search engines, or even if it is, does it not hurt to attract more visitors?  That is where using social media to promote your blog can help!

Utilize your current network of friends!

If you are an online social bug, there is a good chance that you already belong to a social media website, or two or three.  The individuals that you talk to and that are in your community are likely the individuals that you wish to target.

Since social media accounts like Facebook work to connect individuals who share the same interests, hobbies, and goals, there is a good chance that your online friends would want to see your blog, and would benefit from it.  But, you have to let them know that it exists.

When it comes to using social media to promote your blog, you have a number of different options.  You can just simply post a link to your blog in your community profile or profile page.  This provides community members the ability to click on your link when they visit your profile.

Your other option is to periodically send your online friends private messages with links to your blog.  You can include blog updates or any other changes that you wish to make them aware of.  This tends to be more effective than just simply posting your link on your profile.  However, it does not hurt to do both!

Walk a fine line!

The key to promoting your blog and/or business on social media sites is to find a happy medium between using your account for personal and business purposes.

You don’t want to fall into the trap of hounding your friends with business matters only.

It is important to walk that fine line of using sites like Facebook and Twitter when you are using social media to promote your blog, website, or business!

Category: Social Media Tips

About the Author ()

Dave Fennell is the founder and editor of Marketing Methods Online and BloggerGo. Learn more about him here. You can also connect with him on Facebook, Twitter, and Google+
  1. Your Name says:

    I really like your post hope to read more from you.

Leave a Reply