Using Social Networking To Promote Your Online Website

| June 9, 2011 | 1 Comment

Using Social Networking imageWhat are the advantages of using social networking to promote your online website or blog?

There are many online marketers who are under the impression that having a website will automatically generate traffic.

In some cases, this can be partly true if you own a large website with many pages, and a ton of content.

However, whether your site is big or small, you still need to promote it online.  While there are many Internet Marketing methods that you can utilize, for the sake of this article, we will be focusing on using social networking as a method to promote your online website.

Using Social Networking Not Only For Personal Reasons

Social Networking Logo imageWhen people think of using social networking, they think of sites like Facebook and Twitter, and how these sites can be used to connect with online friends.

However, the idea of using social networking to promote your online website is becoming more and more popular.

Social networking websites can benefit all website owners, especially those who are operating a website with the intention of making money online.

Various website uses

Websites can be utilized to make money online in two ways.  You can use a website to sell products or services online, or you can use a website to generate a revenue from advertising, either through affiliate programs, selling ad space, or through Google Adsense.

If the purpose of your website is to sell products or services, you may find it a bit easier to use social networking sites to your advantage.

This is because, you can do product or service spotlights.  Meaning, each day, week, or month, you can showcase one of the products or services that you offer on your website.  You can do this right on your profile page, or on your blog page, which most social networking websites provide.

If the purpose of your website is to generate revenue from advertising, such as affiliate programs or Google Adsense, you will need to treat social media websites a little differently.  Since you are not offering a particular product or service, you will need to approach these sites from a different angle.

Let me give you an example.  If your website is focused on being a dog owner, you may want to express your love for dogs on your social networking profile pages.  After you do this, it would be considered more acceptable to provide a link to your dog owner website.

Connecting with other like-minded individuals

Also, you may acquire more friends and build new relationships with other dog owners as a result, as sites like Facebook are aimed to connect online users with the same goals, interests, and hobbies.  Not only that, but your new friends will be more targeted towards what your website offers.

As you can see, there are multiple ways that you can promote your online website using social networking to your advantage, no matter what kind of website you are operating, or its purpose.

Using social networking websites can increase your page views, and provide you with more targeted visitors.

Category: Social Media Tips

About the Author ()

Dave Fennell is the founder and editor of Marketing Methods Online and BloggerGo. Learn more about him here. You can also connect with him on Facebook, Twitter, and Google+
  1. Pete Jackson says:

    Twitter is, esentially, the best place to market online these days. Although Google may have something to say about that soon enough. Only time will tell. It’s always interesting to read about new Twitter marketing techniques, especially as I have been in the game basically since Twitter begun and now couldn’t live without the income that it brings in. Things change quick in this world, so we’d better be ready if the big G becomes the big social network too.

Leave a Reply