Video Marketing – Another Free Marketing Tool For Your Internet Business

| June 25, 2011 | 0 Comments

Video Marketing imageVideo Marketing is another free marketing tool for your Internet Business.

Posting short 2-5 minute videos is one of the most powerful and effective online marketing methods, and is widely used by many to drive quality and targeted traffic to their websites.  Oh, and did I mention…They are free!

Once you get past being camera shy and get in the flow of things, posting quality videos that inform your potential customers or subscribers of the products and/or services you are offering is one of the fastest ways to build trust online, straight through the computer screen.

Why is Video Marketing so effective?

Video Marketing Logo imageWhen someone goes to their favorite search engine to type in a particular keyword for whatever topic or product they are searching for, a list of results will appear.

If there happens to be a thumbnail to a video in the results, this will attract their attention right away.

Simply because, we as human beings have a tendency to scroll down the page first before we decide to click on a result that most closely relates to what we are searching for.

As we are scrolling, a video thumbnail will very quickly attract our attention, and we will be more inclined to click on it over any other result.

If you have posted a video that relates to a particular subject or product that people are searching for, and provide good quality content that is both entertaining and informative, video marketing will attract visitors to your site.  It is just that simple!

Getting started…

Obviously, you are going to need a video camera.  A webcam will work just fine, but is not my preferred method.

I personally use a Flip Camera.  It works well, and does not cost you an arm and a leg if you are working on a small budget.  Plus, you can take it anywhere, allowing you to shoot videos on the go.

Variety is always a good idea.  Shoot your videos in the park, beach, in your car, wherever!  Remember, short 2 to 5 minute videos are all that you need.

Available Services

Open an account with YouTube.  Always submit your videos to YouTube first.  YouTube is the most favored video website by Google (might have to do with the fact that Google owns them.)

Then open an account with TubeMogul.com. This is a free service that will upload your videos to a multitude of various video sites for you, all at the same time.  It is a fabulous service.  Again, it is free!

Keyword research is paramount in video marketing!

If you are not properly titling and tagging your videos with quality keywords, they are not going to rank in the search engines.  Obviously, if your videos are not ranking, they are not going to be viewed.

Get out there, and start posting your videos.  If done properly, video marketing will begin to drive a ton of free targeted traffic to your website in no time.

Category: Video Marketing Tips

About the Author ()

Dave Fennell is the founder and editor of Marketing Methods Online and BloggerGo. Learn more about him here. You can also connect with him on Facebook, Twitter, and Google+

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